There is a cyclist in there, literally, on "Tour." Notice how the "o," "u," and "R" all come together along with the yellow dot to form the image. Immediately after posing for this logo, he was taken in to pee in a cup to be tested for performance enhancing drugs. Results are pending.
Hershey Kisses
Want a free Hershey Kiss? Check the front of the bag. Okay, it's a bit disappointing that it's not actually a piece of chocolate, but if you look between the "K" and the "I" you just might find an extra one, at least visually.