Commercial cinema with a conscience – 3 idiots
An active social commentator, Aamir used his films to change the social conscience, beginning with 3 Idiots. The film critiqued the rigid education system and was a huge hit and also the first film to post a 200 crore figure at the box office.
Promoting cinema of change with Peepli Live
His decision to produce the small-budget film, Peepli Live, which showed the farcical side of journalism, gave the film a big boost and plenty of media attention.