It‘s arguably one of the most highly anticipated fashion partnerships in recent memory: Selena Gomez and Coach. And all eyes have been on the star and her newly rebooted street style game since the collaboration was announced last year. The latest development takes things a major step further, putting Gomez front and center as the face of the brand, far and away her biggest campaign to date. Shot by Steven Meisel with creative direction by Fabien Baron, makeup by Pat McGrath, and hair by Guido Palau, Coach’s Fall advertising marks a sophisticated turning point for Gomez and her evolution from Disney star to Hollywood multi-hyphenate.